Behind the Branding

passionate, nostalgic, and documentary-inspired. The brand identity focuses on dainty and feminine type, romantic story-inspired accents, and an overall minimal, editorial, and nostalgic tone to embody the creative and expressive space it provides to its couples to make it their own.

Born out of an eclectic mix of passions, Honey Folk is nostalgic and artistic, yet modern and edgy. The brand identity focuses on experimental type and blends a poetic, editorial tone with an overall imperfect and gritty vibe to embody the creative, expressive space it provides. By romanticizing the little moments and highlighting the beauty in all things ordinary, Honey Folk appeals to the wildly passionately and down-to-earth dreamers.

beauty out of all things ordinary and romanticize the little moments.

Light As Gold appeals to the creative, earth-loving, culture-filled, downto-earth, wildly in love Texas couples through its artistic, organic, and story-rich vibes. The branding focuses heavily on earthy and edgy type, organic graphics, and an overall imperfectly editorial, gritty, and cinematic tone.