Packages

Whether your brand needs a strong foundation, a refresh, or an online home, HONEY FOLK has got you covered.

Packages

  • Brand Identity

    THE ESSENTIAL

    A dedicated 1-2 week design experience that’s supercharged with productivity and soul-searching, created to address your most pressing branding needs. You’ll walk away from this design intensive with the clarity and refined design essentials you need to build a strong, impactful brand.

  • Brand Strategy + Design

    THE SIGNATURE

    A fully custom and strategy-led brand that unearths your origin story and translates its expressions into striking visuals. The complete brand identity package equips you with intentional designs that connect deeply with your people and help you authentically and confidently show up for them.

  • Brand Messaging

    A collaborative experience designed to help your brand connect more deeply with your dream audience. We’ll elevate your brand presence and give your website some major converting power by crafting website copy and/or refining your brand/product photography.

  • Website in a Week

    MOST COST EFFECTIVE

    Transform any website template from the shop into your very own. While your semi-custom website will utilize the existing layout of your selected website template, we can make basic changes to retrofit the design to your pages & content — rearrange pages, remove unnecessary rows / columns, tweak section styles, etc. For this option, I typically only take on clients who have existing branding and an aesthetic that fits my design style.

  • Tailored Website

    CURATED TO YOU

    Your brand deserves a unique online home.

    Website exploration questionnaire

    WEBSITE STRATEGY

    UP TO 6 FULLY CUSTOM PAGES

    *This session does NOT include branding. Logos & other elements must be provided or added on via one of our available branding sessions above.

  • VIP Day Pass

    A LA CARTE

    Design Days are for tackling all your miscellaneous design needs, in order of priority so that you can focus on doing what you love and not on the details! Whether you’re looking to refresh your social media, edit or maintain an existing website, or design marketing materials and branded collateral, we’ll power through as many tasks as can fit into these half-day (4 hours) design sessions. 8 hours of design (a full Design Day) spread out over 2 days is available, and pending my design schedule, additional Design Days can be added on at the end of the session.

  • Semi-Custom Brand

    THE MINI

    Grab any pre-made brand kit from the shop and let’s get to customizing it. We’ll update the logo and brand marks to fit your brand so that you can get back to slaying. Think of this one as a little face lift for your brand.

What’s included

    • BRAND EXPLORATION QUESTIONNAIRE

    • MOOD BOARD

    • BRAND BUZZWORDS

    • COLOR PALETTE

    • TYPOGRAPHY STYLING

    • PRIMARY LOGO

    • 1-2 ALTERNATE LOGOS

    • BRAND GUIDELINES

    • FORMATTED BRAND FILES

    BEST FOR:

    • New brands and businesses

    • Existing businesses needing a brand refresh

    • Smaller or time-sensitive projects

    • BRAND STRATEGY

    • PRIMARY LOGO

    • 1-2 ALTERNATE LOGOS

    • BRAND MARKS

    • MOOD BOARD

    • COLOR PALETTE

    • TYPOGRAPHY STYLING

    • BRAND PATTERN / ICONS

    • BRAND GUIDELINES

    • 2 PIECES OF COLLATERAL *

    • ADDITIONAL COLLATERAL CAN BE ADDED ON

    • WEBSITE CONTENT GUIDE

    • MARKET RESEARCH

    • BRAND VOICE & TONE

    • TAGLINE & HEADLINES

    • SOCIAL MEDIA BIOS

    • WEBSITE COPYWRITING

    • WELCOME EMAIL SEQUENCE

    • PHOTOGRAPHY EDITING

    • CUSTOM PHOTOGRAPHY PRESET

    • A week of collaborative website template customization for up to 6 pages

    • Your choice of a Honey Folk Squarespace website template to act as the base for your new site *

    • Implementation of your existing branding, color palette & typography **

    • Adding / migrating your content (copy & photos)

    • Connecting your domain & web hosting

    • Setup and/or migrate any required subdomains

    • Coming Soon page (if needed)

    • Connecting / embedding Instagram feed & other social platforms

    • An in-depth screenshare tutorial video to teach you how to manage & update your new site

    • 14 days of online support from me following project completion

    • 10% off your first year with Squarespace if setting up a new website

    • Optional integrations and add-ons (e.g. blog/e-commerce setup or migration, email or Dubsado integration)

    • Website exploration questionnaire

    • WEBSITE STRATEGY

    • UP TO 6 FULLY CUSTOM PAGES

    • Squarespace website design & development with your existing branding*

    • Adding your content including copy + photos

    • Basic eCommerce and/or setup

    • Basic SEO optimization

    • 2 rounds of revision during the design phase, another round during the implementation phase

    • Connecting your domain + hosting

    • Subdomain during setup phase and/or migration if required

    • Coming Soon page if needed

    • Connecting mailing list platform

    • Embedding Instagram feed + other social platforms

    • PLUGIN IMPLEMENTATION

    • Mockups or launch graphics to promote the new site

    • Screenshare tutorial video to learn how to manage + update your

    • 30 days of post-project technical support via Slack

  • HAT WE COULD ACCOMPLISH:

    • MINI BRAND IDENTITY

    • SOCIAL MEDIA GRAPHICS

    • BRAND STRATEGY INTENSIVE

    • MEDIA KIT OR PITCH DECK DESIGN

    • PRINT OR DIGITAL COLLATERAL

    • STATIONARY DESIGN

    • STOCK IMAGE CURATION

    • WEBSITE STYLING

    • WEBSITE DEVELOPMENT

    • SIMPLE WEBSITE DESIGN (1-3 PAGES)

    • SALES PAGE DESIGN OR COPYWRITING

    • PDF OR SOCIAL MEDIA TEMPLATES

    WHAT’S INCLUDED:

    COLLABORATION THROUGHOUT THE SESSION

    1 ROUND OF REVISION *

    MINOR CHANGES WITHIN 5 DAYS

    7 DAYS OF POST-PROJECT SUPPORT

  • Item description

    • BRAND EXPLORATION QUESTIONNAIRE

    • MOOD BOARD

    • BRAND BUZZWORDS

    • COLOR PALETTE

    • TYPOGRAPHY STYLING

    • PRIMARY LOGO

    • 1-2 ALTERNATE LOGOS

    • BRAND GUIDELINES

    • FORMATTED BRAND FILES

  • The Brand Identity package is a great fit for you if...

    • You're just needing the basics to get you started-

    • You believe in the value of design, but don't have a large budget

    • You're a quick decision maker & love the efficiency of a single day

    • You have a newer business or you want to move away from DIY branding

    This package might NOT be a great fit for you if... -

    -

    You prefer to take your time making decisions + mulling over feedback notes, so a longer project may work better

    You are looking for a design style that is super intricate

    You want lots of extras, like design templates, printed collateral, social graphics, etc. (If this is you, check out our 1-Week Brand Intensives!)

THE SIGNATURE

No. 02 — Brand Strategy + Design

A fully custom and strategy-led brand that unearths your origin story and translates its expressions into striking visuals. The complete brand identity package equips you with intentional designs that connect deeply with your people and help you authentically and confidently show up for them.

TIMELINE: 4-6 WEEKS

  • New brands and businesses

  • Existing businesses needing a brand refresh

  • Smaller or time-sensitive projects

    • BRAND STRATEGY

    • PRIMARY LOGO

    • 1-2 ALTERNATE LOGOS

    • BRAND MARKS

    • MOOD BOARD

    • COLOR PALETTE

    • TYPOGRAPHY STYLING

    • BRAND PATTERN / ICONS

    • BRAND GUIDELINES

    • 2 PIECES OF COLLATERAL *

    • ADDITIONAL COLLATERAL CAN BE ADDED ON

  • A Full Brand Identity Intensive is great fit for you if...

    You'd love help with more holistic brand elements, such as marketing collateral (like social templates, business cards, pricing guides, etc.) or photography direction

    You're looking for a more in-depth focus on your brand identity

    You love the efficiency of working in a focused sprint together, but you also like the idea of having a night or two to sleep on design decisions + choices

    You may have a new or existing business that's ready for a timeless, elevated design

    This session might not be a great fit if...

    You don't love the idea of working in a shortened timeline & prefer the more traditional route so you can spend a couple months diving in to your design work.

    You aren't necessarily needing a full brand suite or design collateral, & just want a simple logo & a color palette to get you started. (If this is you, check out our 1-Day Brand Basics sessions!)

TIMELINE: 4-6 WEEKS

  • A Full Brand Identity Intensive is great fit for you if...

    You'd love help with more holistic brand elements, such as marketing collateral (like social templates, business cards, pricing guides, etc.) or photography direction

    You're looking for a more in-depth focus on your brand identity

    You love the efficiency of working in a focused sprint together, but you also like the idea of having a night or two to sleep on design decisions + choices

    You may have a new or existing business that's ready for a timeless, elevated design

    This session might not be a great fit if...

    You don't love the idea of working in a shortened timeline & prefer the more traditional route so you can spend a couple months diving in to your design work.

    You aren't necessarily needing a full brand suite or design collateral, & just want a simple logo & a color palette to get you started. (If this is you, check out our 1-Day Brand Basics sessions!)

    • WEBSITE COPY GUIDE

    • MARKET RESEARCH

    • BRAND VOICE & TONE

    • TAGLINE & HEADLINES

    • WELCOME EMAIL SEQUENCE

    • PHOTOGRAPHY EDITING

    • CUSTOM PHOTOGRAPHY PRESET

* While a semi-custom website utilizes the existing layout of your selected website template, we are able to make basic changes to retrofit the design to your pages & content — rearrange pages, remove unnecessary rows / columns, tweak section heights, etc.

** Pending any branding suggestions or requirements. I typically only take on web design clients who would like to use their existing branding if the brand’s aesthetic fits my design style.

  • A Full Brand Identity Intensive is great fit for you if...

    You'd love help with more holistic brand elements, such as marketing collateral (like social templates, business cards, pricing guides, etc.) or photography direction

    You're looking for a more in-depth focus on your brand identity

    You love the efficiency of working in a focused sprint together, but you also like the idea of having a night or two to sleep on design decisions + choices

    You may have a new or existing business that's ready for a timeless, elevated design

    This session might not be a great fit if...

    You don't love the idea of working in a shortened timeline & prefer the more traditional route so you can spend a couple months diving in to your design work.

    You aren't necessarily needing a full brand suite or design collateral, & just want a simple logo & a color palette to get you started. (If this is you, check out our 1-Day Brand Basics sessions!)

CURATED TO YOU | TIMELINE 3-5 WEEKS

No. 02 — Custom Website

*This session does NOT include branding. Logos & other elements must be provided or added on via one of our available branding sessions above.

  • A 1-Week Custom Web Design Intensive is great fit for you if...

    You love the efficiency of working in a focused sprint together, but you also like the idea of having a night or two to sleep on design decisions + choices

    You have a few specific things you're inspired by or want to incorporate in your site & you'd love help bringing it to life.

    You'd love some help strategically mapping out your content, structuring your pages, & crafting something totally custom to your brand (but don't want to spend months doing it!)

    This session might not be a great fit if...

    You don't love the idea of working in a shortened timeline & prefer the more traditional route so you can spend a couple months diving in to your design work.

    You aren't necessarily needing a custom design & would prefer a plug-and-play option that allows you to see the design demo upfront (If this is you, check out our 1-Day Semi-Custom Website Setup sessions!)

  • A 1-Day Website Template Customization Session is great fit for you if...

    You are looking to convey a general style & want your website to look professional & well-designed, but you're less concerned about something totally custom.

    You've fallen in love with one of our Semi-Custom Website styles & it resonates well with your brand's personality (especially once we swap the colors + content!)

    You're excited about the idea of a plug-and-play design option that you don't have to DIY!

    This session might NOT be a great fit for you if...

    You're looking for something fully-custom to your brand

    You have very specific elements, design layouts, or functionalities not represented in the existing semi-custom options that you're needing to incorporate