Bondi Babe
Bondi Babe is a passion project inspired by my experiences of having to choose between beautiful and practical when shopping for swimwear. A timeless, accessible brand that doesn’t sacrifice comfort or sustainable impact for luxury, Bondi Babe is a lifestyle brand that sells surf and swimwear made from 100% recycled material.
Since Bondi Babe is born from my love of the ocean, the brand identity focuses on keeping the airy, classic feel. The contrasted pastel color palette of canary yellow, melon, and sky blue reflect the brand’s youthful and fun spirit. The light, warm shades are honest and reminiscent of sunrise over the ocean.
“Sustainable swimwear that looks as good as it feels.”
The design includes elements that give the brand a natural feel while staying true to its boldness. A topographic brand pattern and small hand-drawn illustrations bring an organic element to the visual identity, and a sleek sans-serif paired with a timeless display serif preserves the classic and modern look. A custom typeface featuring smooth, wavy letters highlights the brand’s origins.
The brand’s messaging is conveyed through clean, minimalist designs and a refined yet laidback voice. The packaging design promotes sustainable luxury and emphasizes the brand’s commitment to being eco-friendly.
To reinforce the idea of a high-end but accessible brand, we also curated sophisticated and carefree stock images. We chose diverse images which match the brand’s color palette and express the brand’s ultimate goals of promoting inclusivity and empowering confidence in young women.
Dynamic
Modern
Organic
Timeless
The brand’s messaging is conveyed through clean, minimalist designs and a refined yet laidback voice. The packaging design promotes sustainable luxury and emphasizes the brand’s commitment to being eco-friendly.